Ask

Encourage baking with Dr. Oetker over (Covid) Christmas.

Our approach

At a time many are at home due to Covid restrictions, and also it’s Christmas, this is the perfect time to push baking boundaries and explore ideas.

Campaign challenge

“How to turn the existing text animations into something even more awesome. It was a fun challenge and the final Pins show that.”

Results

This creative outperformed on every metric except on CPM and CPC.

Client says

“We LOVE the executions, thank you so much.”

Ask

Create a full funnel Christmas campaign to increase database by 10%, product reviews by 20% and smash industry standard CTRs.

Our approach

With so many products to showcase, we created 2 new carousels and 2 video adaptations.

Campaign challenge

To squeeze in 5 products, 4 gift sets, copy and CTAs into Pins that didn’t look like they were squeezed in. And also have a Christmassy feel.

“The assets were great, but to really capture that premium christmassy feel I used photoshop ice brushes and added loads of glare and sparkle for extra magic”. – Toby, Designer

Results

The phased and retargeting strategy worked very well; Reviews increased by 137%; database signups increased by 15%; CTRs increased by 37%, sampling increased by 174% and ER up by 500%!

Client says

“Thank you for being so responsive and getting all the creative turned around faster than originally anticipated!”

Ask

Get Life Cereal’s new delicious and fun chocolate flavor noticed by parents, and put on breakfast tables!

Our approach

Bring the fun to breakfast at halloween by turning bowls of cereal into spooky characters.

Campaign challenge

We had to transform existing non-halloween assets into halloween themed creative, mixing it with the right stock imagery and ensuring their branding was strong.

Results

Engagement rate increased by 61+ which was driven by the Halloween Trend Badge and was the second top performing format in the campaign.

Client says

“OLS were amazing partners! The client was beyond satisfied that they even asked to promote cross social. We will definitely be working with OLS again and look forward to it.” – Aida Ngolo

Ask

Become the salty-sweet crunch evening snack for grown ups to enjoy at home during Covid.

Our approach

Make Wheat Thins relevant to the current climate of staying home more, keeping their fun tone into 6 new static Pins and 2 static adaptations.

Campaign challenge

We didn’t receive many assets, so the challenge was to recreate their current look, source stock imagery, write, design and present back within 5 days.

Client says

“Creative looks good and we're excited to have these up and running in the midst of the winter holiday recipe/snacking season!”